Alessandra Baeza, creator of the brand, since she was a child has been enchanted by the Fashion world. At the age of 16, he took his first fashion design course. From that moment on, he started creating his own pieces.
Alessandra also had another passion, psychology. Profession that embraced and still exercises, maintaining an office intended for the female public.
In 2017, he completed his postgraduate degree in fashion from SENAI/CETIQT and, from there, his passion for fashion was reborn. He began his studies in fashion psychology, an area not widespread in Brazil, but quite explored in Milan, New York, Lisbon and London. In the same year, he created his website on the theme: psicologiadamoda.com (disabled at the moment).
In 2021, he completed his master's degree in Medical Sciences from the University of Brasilia (UnB) and then started his project. Two years later, he opens the Showroom in Brasilia and works with a lot of love and passion so that his brand is recognized.
